Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence
Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence
In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions
583-604
Hart, Cathy
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Farrell, Andrew
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Stachow, Grazyna
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Reed, Gary
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Cadogan, John W.
09f94cb5-54a7-4ca4-ad89-4b303347ff2a
2007
Hart, Cathy
09658be6-9938-44cf-ace7-9421d8979312
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Stachow, Grazyna
64b36fa3-de6e-4a80-98a4-f50d4c8bd37c
Reed, Gary
203ff511-025f-4221-8b76-9b15db0ec5b1
Cadogan, John W.
09f94cb5-54a7-4ca4-ad89-4b303347ff2a
Hart, Cathy, Farrell, Andrew, Stachow, Grazyna, Reed, Gary and Cadogan, John W.
(2007)
Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence.
The Service Industries Journal, 27 (5), .
(doi:10.1080/02642060701411757).
Abstract
In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions
Text
Hart, Farrell, Stachow, Reed, Cadogan 2007 SIJ.pdf
- Author's Original
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Published date: 2007
Organisations:
Southampton Business School
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Local EPrints ID: 403756
URI: http://eprints.soton.ac.uk/id/eprint/403756
ISSN: 0264-2069
PURE UUID: f8a6023c-f2a4-43ed-acd1-e2c1f18c41c0
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Date deposited: 09 Dec 2016 14:18
Last modified: 15 Mar 2024 03:50
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Contributors
Author:
Cathy Hart
Author:
Andrew Farrell
Author:
Grazyna Stachow
Author:
Gary Reed
Author:
John W. Cadogan
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