What challenges does international marketing pose?
Fifield, P. (1989) What challenges does international marketing pose? In, Wills, G., Kennedy, S.H., Cheese, J. and Rushton, A. (eds.) Maximising Marketing Effectiveness. Edinburgh, UK, MCB University Press.
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| Item Type: | Book Section |
|---|---|
| ISBNs: | 0861764366 (hardback) |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 42626 |
| Date Deposited: | 22 Dec 2006 |
| Last Modified: | 02 Mar 2012 11:28 |
| Contributors: | Fifield, P. (Author) Wills, G. (Editor) Kennedy, S.H. (Editor) Cheese, J. (Editor) Rushton, A. (Editor) |
| Date: | 1989 |
| Status: | Published |
| Publisher: | MCB University Press |
| URI: | http://eprints.soton.ac.uk/id/eprint/42626 |
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