What challenges does international marketing pose?


Fifield, P. (1989) What challenges does international marketing pose? In, Wills, G., Kennedy, S.H., Cheese, J. and Rushton, A. (eds.) Maximising Marketing Effectiveness. Edinburgh, UK, MCB University Press.

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Item Type: Book Section
ISBNs: 0861764366 (hardback)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 42626
Date Deposited: 22 Dec 2006
Last Modified: 27 Mar 2014 18:27
Publisher: MCB University Press
URI: http://eprints.soton.ac.uk/id/eprint/42626

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