Managing the mix in Europe
Fifield, P. (1991) Managing the mix in Europe. In, Baker, M.J. (ed.) Perspectives on Marketing Management: an International Review. Bognor Regis, UK, Wiley.
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| Item Type: | Book Section |
|---|---|
| ISBNs: | 0471928585 (hardback) |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 42627 |
| Date Deposited: | 21 Dec 2006 |
| Last Modified: | 02 Mar 2012 13:29 |
| Contributors: | Fifield, P. (Author) Baker, M.J. (Editor) |
| Date: | 1991 |
| Status: | Published |
| Publisher: | Wiley |
| URI: | http://eprints.soton.ac.uk/id/eprint/42627 |
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