Managing the mix in Europe

Fifield, P. (1991) Managing the mix in Europe. In, Baker, M.J. (eds.) Perspectives on Marketing Management: an International Review. Bognor Regis, UK, Wiley.


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Item Type: Book Section
ISBNs: 0471928585 (hardback)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 42627
Accepted Date and Publication Date:
Date Deposited: 21 Dec 2006
Last Modified: 31 Mar 2016 12:15

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