Fifield, P. (1991) Managing the mix in Europe. In, Baker, M.J. (ed.) Perspectives on Marketing Management: an International Review. Bognor Regis, UK. Wiley.
Record type:
Book Section
This record has no associated files available for download.
More information
Published date: 1991
Identifiers
Local EPrints ID: 42627
URI: http://eprints.soton.ac.uk/id/eprint/42627
ISBN: 0471928585
PURE UUID: 0bb226ad-e95e-4685-8657-861306b4895e
Catalogue record
Date deposited: 21 Dec 2006
Last modified: 11 Dec 2021 16:12
Export record
Contributors
Author:
P. Fifield
Editor:
M.J. Baker
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.