Fifield, P. (2006) Marketing strategy and scenarios. In, Ringland, G. and Young, L. (eds.) Scenarios in Marketing: From Vision to Decision. Bognor Regis, UK. John Wiley & Sons Ltd., pp. 45-61.
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Published date: 2006
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Local EPrints ID: 42628
URI: http://eprints.soton.ac.uk/id/eprint/42628
ISBN: 0470032723
PURE UUID: 8b3ef18b-ae2a-418e-b908-78a36cb47791
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Date deposited: 22 Dec 2006
Last modified: 08 Mar 2024 17:45
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Author:
P. Fifield
Editor:
G. Ringland
Editor:
L. Young
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