Market segmentation - the only known antidote to "Death by Vanilla"


Fifield, P. (2004) Market segmentation - the only known antidote to "Death by Vanilla". In, Chartered Institute of Marketing, Berkshire, GB,

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Item Type: Conference or Workshop Item (Lecture)
Related URLs:
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 43568
Date Deposited: 23 Jan 2007
Last Modified: 27 Mar 2014 18:28
URI: http://eprints.soton.ac.uk/id/eprint/43568

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