Diversification of the post graduate recruitment markets: emerging opportunities for PGCE science and maths recruitment

Maringe, Felix (2006) Diversification of the post graduate recruitment markets: emerging opportunities for PGCE science and maths recruitment. Higher Education Review, 39, (2), 43-63.


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Recruitment to Post Graduate Certificate in Education (PGCE) science and maths training programmes in university schools of education departments possess serious challenges and does little to ameliorate the persistent shortage of secondary school teachers in these subjects. The one size fits all approach suited to traditional recruitment markets in undergraduate programmes for these subjects fails to recognise the growing diversity in the types of students currently undertaking training in these subjects.

Using questionnaires with current students, interviews with programme tutors and analysis of marketing documents and websites, the research has identified five distinct market segments which require differentiated marketing and recruitment strategies to help institutions meet their recruitment targets.

The findings suggest that PGCE training departments need to recognise the increasing diversity in their recruitment markets, employ segmentation strategies to understand these potential markets and develop suitable strategies for engaging more proactively with these new markets in the increasingly competitive HE marketplace.

Item Type: Article
ISSNs: 0018-1609 (print)
Keywords: recruitment, ogce, segmentation, marketing
Subjects: Q Science > QA Mathematics
L Education > LB Theory and practice of education > LB2300 Higher Education
H Social Sciences > HD Industries. Land use. Labor
Divisions : University Structure - Pre August 2011 > School of Education > Leadership, School Improvement and Effectiveness
ePrint ID: 47031
Accepted Date and Publication Date:
Date Deposited: 24 Jul 2007
Last Modified: 31 Mar 2016 12:22
URI: http://eprints.soton.ac.uk/id/eprint/47031

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