Accessibility 2.0: people, policies and processes

Kelly, B., Sloan, D., Brown, S., Seale, J., Petrie, H., Lauke, P. and Ball, S. (2007) Accessibility 2.0: people, policies and processes. In, W4A 2007: International Cross-Disciplinary Conference on Web Accessibility, Banff, Canada, 07 - 08 May 2007. W4A.


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The work of the Web Accessibility Initiative (WAI) is described
in a set of technical guidelines designed to maximise accessibility to digital resources. Further activities continue to focus on technical developments, with current discussions exploring the potential merits of use of Semantic Web and Web 2.0 approaches.

In this paper we argue that the focus on technologies can be
counter-productive. Rather than seeking to enhance accessibility
through technical innovations, the authors argue that the priority
should be for a user-focussed approach, which embeds best
practices through the development of achievable policies and
processes and which includes all stakeholders in the process of
maximising accessibility.

The paper reviews previous work in this area and summarises
criticisms of WAI’s approach. The paper further develops a
tangram model which describes a pluralistic, as opposed to a
universal, approach to Web accessibility, which encourages
creativity and diversity in developing accessible services. Such
diversity will need to reflect the context of usage, including the
aims of a service (informational, educational, cultural, etc.), the
users’ and the services providers’ environment.

The paper describes a stakeholder approach to embedding best
practices, which recognises that organisations will encounter
difficulties in developing sustainable approaches by addressing
only the needs of the end user and the Web developer. The paper describes work which has informed the ideas in this paper and plans for further work, including an approach to advocacy and education which coins the “Accessibility 2.0” term to describe a renewed approach to accessibility, which builds on previous work but prioritises the importance of the user. The paper concludes by describing the implications of the ideas described in this paper for WAI and for accessibility practitioner stakeholders.

Item Type: Conference or Workshop Item (Paper)
Related URLs:
Keywords: accessibility, web content authoring guidelines
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
L Education > L Education (General)
Divisions : University Structure - Pre August 2011 > School of Education > Lifelong and Work-Related Learning
ePrint ID: 48578
Accepted Date and Publication Date:
May 2007Published
Date Deposited: 04 Oct 2007
Last Modified: 31 Mar 2016 12:25

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