Customer lifetime value and churn management: a survey and data mining approach


Lima, E., Baesens, B. and Mues, C. (2007) Customer lifetime value and churn management: a survey and data mining approach. In, 22nd European Conference on Operational Research EURO XXII, Prague, Czech Republic, 08 - 11 Jul 2007. Prague, Czech Republic,

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Item Type: Conference or Workshop Item (Paper)
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Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HA Statistics
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 51613
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2007Delivered
Date Deposited: 13 Oct 2008
Last Modified: 31 Mar 2016 12:29
URI: http://eprints.soton.ac.uk/id/eprint/51613

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