Customer lifetime value and churn management: a survey and data mining approach
Lima, E., Baesens, B. and Mues, C. (2007) Customer lifetime value and churn management: a survey and data mining approach. In, 22nd European Conference on Operational Research EURO XXII, Prague, Czech Republic, 08 - 11 Jul 2007. Prague, Czech Republic,
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Related URLs: | |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HA Statistics |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 51613 |
| Date Deposited: | 13 Oct 2008 |
| Last Modified: | 02 Mar 2012 12:50 |
| Contributors: | Lima, E. (Author) Baesens, B. (Author) Mues, C. (Author) |
| Date: | 2007 |
| Status: | Unpublished |
| URI: | http://eprints.soton.ac.uk/id/eprint/51613 |
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