Waste minimisation using behaviour change techniques: a case study for students.

Williams, I.D. and Gunton, H. (2007) Waste minimisation using behaviour change techniques: a case study for students. In Waste Matters: Integrating Issues. Proceedings of 2nd BOKU Waste Conference. Waste Conference Ltd. pp. 303-314 .

Record type: Conference or Workshop Item (Paper)

Abstract

Through assessing the triggers, motivators and barriers for leading a more sustainable lifestyle, behavioural and/or attitudinal change in students at the University of Southampton has been investigated. Using existing theory-based literature and extensive primary data collection and analysis, links between waste-related behaviour and attitude have been found. It is observed that pro-environmental behaviour can exist independently to pro-environmental attitude, depending on where barriers occur within the chain of causality, and based on the level of both specific and general environmental awareness. It is suggested that in order to alter behaviour, awareness must be increased, with an associated reduction in situational barriers. Awareness can be altered through the provision of relevant information. Furthermore, although some level of behavioural change was achieved; additional monitoring and a sustained behavioural change programme over a longer time period is proposed.

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