The political rationalities of fair trade consumption in the United Kingdom

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Description/Abstract

This article situates the analysis of fair-trade consumption in the context of
debates about civic activism and political participation. It argues that fair-trade
consumption should be understood as a political phenomenon, which, through the
mediating action of organizations and campaigns, makes claims on states, corporations,
and institutions. This argument is made by way of a case study of
Traidcraft, a key player in the fair-trade movement in the United Kingdom. The
study focuses on how Traidcraft approaches and enrolls its supporters.