A modified pareto/NBD approach for predicting customer lifetime value
Glady, N., Baesens, B. and Croux, C. (2007) A modified pareto/NBD approach for predicting customer lifetime value. In, 39e Journees de Statistiques (JDS 2007), Angers, France, 11 - 15 Jun 2007.
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| Item Type: | Conference or Workshop Item (Paper) |
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| Related URLs: | |
| Subjects: | Q Science > QA Mathematics H Social Sciences > HA Statistics |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 55775 |
| Date Deposited: | 06 Aug 2008 |
| Last Modified: | 02 Mar 2012 11:50 |
| Contributors: | Glady, N. (Author) Baesens, B. (Author) Croux, C. (Author) |
| Date: | June 2007 |
| Status: | Published |
| URI: | http://eprints.soton.ac.uk/id/eprint/55775 |
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