A modified pareto/NBD approach for predicting customer lifetime value


Glady, N., Baesens, B. and Croux, C. (2007) A modified pareto/NBD approach for predicting customer lifetime value. In, 39e Journees de Statistiques (JDS 2007), Angers, France, 11 - 15 Jun 2007.

Download

Full text not available from this repository.

Item Type: Conference or Workshop Item (Paper)
Related URLs:
Subjects: Q Science > QA Mathematics
H Social Sciences > HA Statistics
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 55775
Date Deposited: 06 Aug 2008
Last Modified: 27 Mar 2014 18:38
URI: http://eprints.soton.ac.uk/id/eprint/55775

Actions (login required)

View Item View Item