A modified pareto/NBD approach for predicting customer lifetime value


Glady, N., Baesens, B. and Croux, C. (2007) A modified pareto/NBD approach for predicting customer lifetime value. In, 39e Journees de Statistiques (JDS 2007), Angers, France, 11 - 15 Jun 2007.

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Item Type: Conference or Workshop Item (Paper)
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Subjects: Q Science > QA Mathematics
H Social Sciences > HA Statistics
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 55775
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June 2007Published
Date Deposited: 06 Aug 2008
Last Modified: 31 Mar 2016 12:36
URI: http://eprints.soton.ac.uk/id/eprint/55775

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