Roe, Emma. J and Murdoch, Jonathan
UK Market for Animal Welfare Friendly Products. Market Structure, Survey of Available Products and Quality Assurance Schemes. Cardiff, UK, Welfare Quality, 92pp.
The publication brings together reports produced by the UK team of EU Welfare Quality research project, of the retailing work packaging 1.2 in subproject 1 during the first year of the project. Chapter 1 consists of a literature review of the construction of animal welfare in market and governmental terms in the UK. Chapter 2 describes the market structure of animal-based products in the UK which can be divided into the five product categories of beef, chicken, pork, egg and dairy. Chapter 3 reports the findings of a survey into the presence of welfare-friendly foodstuffs in the major retailers and other stores. Chapter 4 is a study of the non-retailer led labelling schemes, whose logos were found to accompany welfare-claims in the earlier retail study.
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