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'The prawn sandwich will live forever': learning to innovate in commercial sandwich production

'The prawn sandwich will live forever': learning to innovate in commercial sandwich production
'The prawn sandwich will live forever': learning to innovate in commercial sandwich production
This paper examines processes of innovation in one of Britain’s fastest growing industries, commercial sandwich manufacturing. It is argued that the industry is characterized by two different productive systems, which we designate Retailer Label and Manufacturer Label. New product development (NPD) in the former is skewed towards high-volume, low price products that match existing market trends. However, strategies of profit maximization in the latter facilitate the emergence of ‘new to the market’, premium priced products. The paper argues that these strategies reflect the contrasting balance of power between retailers and manufacturers in the two productive systems. This, in turn, shapes the learning environments and learning affordances available to NPD workers.
17
Cardiff School of Social Sciences
Khan, Asma
be77e6d4-cfc3-4271-bfd2-310cd5c0ffcc
Shirani, Fiona
54b567db-c1ff-42fc-b554-297a636ff51e
Jewson, Nick
f96f4be3-d026-4140-9c81-265d74aab544
Felstead, Alan
514e6ef7-2443-49aa-883e-706911d9191d
Fuller, Alison
c6b47796-05b5-4548-b67e-2ca2f2010fef
Kakavelakis, Konstantinos
d0a26962-968e-448c-94c0-3a5f2087ad5a
Unwin, Lorna
8203040c-b1e8-4948-bc2e-4bb2db648720
Khan, Asma
be77e6d4-cfc3-4271-bfd2-310cd5c0ffcc
Shirani, Fiona
54b567db-c1ff-42fc-b554-297a636ff51e
Jewson, Nick
f96f4be3-d026-4140-9c81-265d74aab544
Felstead, Alan
514e6ef7-2443-49aa-883e-706911d9191d
Fuller, Alison
c6b47796-05b5-4548-b67e-2ca2f2010fef
Kakavelakis, Konstantinos
d0a26962-968e-448c-94c0-3a5f2087ad5a
Unwin, Lorna
8203040c-b1e8-4948-bc2e-4bb2db648720

Khan, Asma, Shirani, Fiona, Jewson, Nick, Felstead, Alan, Fuller, Alison, Kakavelakis, Konstantinos and Unwin, Lorna (2008) 'The prawn sandwich will live forever': learning to innovate in commercial sandwich production (Learning as Work Research Paper, 17) Cardiff, Wales. Cardiff School of Social Sciences 39pp.

Record type: Monograph (Working Paper)

Abstract

This paper examines processes of innovation in one of Britain’s fastest growing industries, commercial sandwich manufacturing. It is argued that the industry is characterized by two different productive systems, which we designate Retailer Label and Manufacturer Label. New product development (NPD) in the former is skewed towards high-volume, low price products that match existing market trends. However, strategies of profit maximization in the latter facilitate the emergence of ‘new to the market’, premium priced products. The paper argues that these strategies reflect the contrasting balance of power between retailers and manufacturers in the two productive systems. This, in turn, shapes the learning environments and learning affordances available to NPD workers.

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Published date: June 2008

Identifiers

Local EPrints ID: 63791
URI: http://eprints.soton.ac.uk/id/eprint/63791
PURE UUID: b635c712-a65e-42c8-9e13-4036b8cd734f

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Date deposited: 04 Nov 2008
Last modified: 15 Mar 2024 11:43

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Contributors

Author: Asma Khan
Author: Fiona Shirani
Author: Nick Jewson
Author: Alan Felstead
Author: Alison Fuller
Author: Konstantinos Kakavelakis
Author: Lorna Unwin

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