Optimal pricing ladders for the sale of airline tickets
Currie, C.S.M. and Simpson, D. (2009) Optimal pricing ladders for the sale of airline tickets. Journal of Revenue and Pricing Management, 8, 96-106. (doi:10.1057/rpm.2008.24).
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Description/Abstract
Pricing ladders are widely used in the airline industry to define the discrete set of prices that can be charged for seats on a flight. We consider the factors that affect the setting of these ladders for one-way economy tickets. The minimum and maximum fares are assumed to be fixed and we focus on maximising the revenue generated on a flight by changing the spacing of the intermediate fares. Three scenarios are
considered for the market: single flight with perfect market segmentation and imperfect market segmentation and multiple flights on one route.
| Item Type: | Article |
|---|---|
| ISSNs: | 1476-6930 (print) |
| Related URLs: | |
| Keywords: | revenue management, optimal pricing, airlines |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Q Science > QA Mathematics |
| Divisions: | University Structure - Pre August 2011 > School of Mathematics > Operational Research |
| Item ID: | 66329 |
| Date Deposited: | 02 Jun 2009 |
| Last Modified: | 02 Mar 2012 11:52 |
| Contributors: | Currie, C.S.M. (Author) Simpson, D. (Author) |
| Date: | 2009 |
| Status: | Published |
| Contact Email Address: | christine.currie@soton.ac.uk |
| URI: | http://eprints.soton.ac.uk/id/eprint/66329 |
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