Critical factors underpinning the e-CRM activities of SMEs


Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2010) Critical factors underpinning the e-CRM activities of SMEs. In, The AUMEC Conference on Market, Marketing and Entrepreneurship, Antalya, Turkey, 2009.

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Item Type: Conference or Workshop Item (Paper)
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Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 71229
Date Deposited: 29 Jan 2010
Last Modified: 27 Mar 2014 18:50
URI: http://eprints.soton.ac.uk/id/eprint/71229

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