How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education

Harrigan, Paul and Hulbert, Bev (2011) How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education. Journal of Marketing Education (doi:10.1177/0273475311420234).

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Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Structure - Pre August 2011 > School of Management Faculty of Business and Law > Southampton Management School > Marketing
Item ID:	71360
Date Deposited:	05 Feb 2010
Last Modified:	21 Nov 2011 15:30
Contributors:	Harrigan, Paul (Author) Hulbert, Bev (Author)
Date:	2011
Status:	Published
Publisher:	University of Southampton
URI:	http://eprints.soton.ac.uk/id/eprint/71360

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RDF:	RDF+N-Triples, RDF+N3, RDF+XML, Browse.

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