How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education


Harrigan, Paul and Hulbert, Bev (2011) How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education. Journal of Marketing Education (doi:10.1177/0273475311420234).

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Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Structure - Pre August 2011 > School of Management
Faculty of Business and Law > Southampton Management School > Marketing
ePrint ID: 71360
Date Deposited: 05 Feb 2010
Last Modified: 27 Mar 2014 18:50
Publisher: University of Southampton
URI: http://eprints.soton.ac.uk/id/eprint/71360

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