From innovation to market entry: a strategic management model for emerging technologies

Kunz, Veit Dominik and Warren, Lorraine (2011) From innovation to market entry: a strategic management model for emerging technologies. Technology Analysis and Strategic Management, 23, (4), 345-366. (doi:10.1080/09537325.2011.558388).


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In this paper, we introduce a new framework that generates a list of strategic actions to support successful management of the innovation process as new technologies are taken to market. The framework links different stakeholders inside and outside the organisation to obtain an holistic view of the requirements necessary to develop the new technology. It integrates and synthesises existing frameworks into an inclusive set of guidelines. The framework is then tested in a case study located in a mid-size semiconductor organisation currently seeking new business opportunities in the emerging photovoltaic market. We conclude by reflecting on the usefulness of the model. Theoretically, the paper contributes to the literature on the management of the introduction of new technologies; practically, the framework provides a normative tool for practising managers.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1080/09537325.2011.558388
ISSNs: 0953-7325 (print)
1465-3990 (electronic)
Keywords: innovation, new technology, fuzzy front-end, strategic decision-making, transfer feasibility point
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > T Technology (General)
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 71364
Accepted Date and Publication Date:
April 2011Published
21 March 2011Made publicly available
Date Deposited: 08 Feb 2010
Last Modified: 31 Mar 2016 13:02

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