Maringe, Felix and Guedes, Maria Graca
Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009.
In, 4th International Conference on. Higher Education Marketing, Guimarães, Portugal,
01 - 03 Apr 2009.
Full text not available from this repository.
This is a DVD of the Proceedings of the Fourth International conference on HE held at the university of minho Portugal in April 2009. It has a wide range of papers covering a vast area of marketing in HE including consumer behaviour; decision making; stduent recruitment; marketing strategy, branding and marketing research.
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