Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009


Maringe, Felix and Guedes, Maria Graca (2010) Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009. In, 4th International Conference on. Higher Education Marketing, Guimarães, Portugal, 01 - 03 Apr 2009.

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Description/Abstract

This is a DVD of the Proceedings of the Fourth International conference on HE held at the university of minho Portugal in April 2009. It has a wide range of papers covering a vast area of marketing in HE including consumer behaviour; decision making; stduent recruitment; marketing strategy, branding and marketing research.

Item Type: Conference or Workshop Item (Paper)
Related URLs:
Subjects: L Education > L Education (General)
Divisions: University Structure - Pre August 2011 > School of Education > Leadership, School Improvement and Effectiveness
ePrint ID: 72114
Date Deposited: 18 Mar 2010
Last Modified: 27 Mar 2014 18:51
URI: http://eprints.soton.ac.uk/id/eprint/72114

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