Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009
Maringe, Felix and Guedes, Maria Graca (2010) Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009. In, 4th International Conference on. Higher Education Marketing, Guimarães, Portugal, 01 - 03 Apr 2009.
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Description/Abstract
This is a DVD of the Proceedings of the Fourth International conference on HE held at the university of minho Portugal in April 2009. It has a wide range of papers covering a vast area of marketing in HE including consumer behaviour; decision making; stduent recruitment; marketing strategy, branding and marketing research.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Related URLs: | |
| Subjects: | L Education > L Education (General) |
| Divisions: | University Structure - Pre August 2011 > School of Education > Leadership, School Improvement and Effectiveness |
| Item ID: | 72114 |
| Date Deposited: | 18 Mar 2010 |
| Last Modified: | 21 Jul 2011 20:06 |
| Contributors: | Maringe, Felix (Author) Guedes, Maria Graca (Author) Maringe, Felix (Editor) Guedes, Maria (Editor) |
| Date: | 10 January 2010 |
| Status: | Unpublished |
| URI: | http://eprints.soton.ac.uk/id/eprint/72114 |
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