Perceived behavioural control and the role of information on climate change in increasing sustainable travel

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Description/Abstract

This paper investigates the extent to which information on climate change can influence travel behaviour. Travel behaviour on the aggregate level is unsustainable; in light of increasing awareness on climate change, the need to substantially reduce emissions from the transport sector is growing. The status of travel behaviour has grown both in terms of its potential to fill the gaps left by technological and political progress as well as the potential longevity and transferability of its impacts to coerce the sustainability of other aspects of human behaviour. The role of information on climate change is analysed and its impact on influencing travel behaviour is investigated particularly when considering perceived behavioural controls. Analysis of results from questionnaires and focus groups shows climate change is viewed as too impersonal, immeasurable and un-mitigable, whilst individuals consider their potential to change too insignificant and futile in terms of impacts and adequacy. While motivation for sustainable travel behaviour is high, perceived ability to do so is consequently low. This paper concludes by considering how information on climate change can be used to increase perceived ability to change. Information on (i) the availability of alternative travel options, (ii) seemingly effortless behavioural changes and (iii) environmental benefits of change as a by-product, not a driver, have significant potential in bridging the gaps left by technology and policy, towards achieving more widespread sustainable travel.