The role of the CEO and leadership branding-credibility not celebrity
Hodges, J and Higgs, M.J (2010) The role of the CEO and leadership branding-credibility not celebrity. In, Burke, Ronald J, Martin, Graeme and Cooper, Cary L (eds.) Corporate reputation: managing threats and opportunities. UK, Ashgate, Gower. (Pyschological and Behavioural Aspects of Risk).
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| Item Type: | Book Section |
|---|---|
| Additional Information: | |
| ISBNs: | 9780566092053 (hardback) |
| Related URLs: | |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 79289 |
| Date Deposited: | 24 Mar 2010 |
| Last Modified: | 02 Mar 2012 12:15 |
| Contributors: | Hodges, J (Author) Higgs, M.J (Author) Burke, Ronald J (Editor) Martin, Graeme (Editor) Cooper, Cary L (Editor) |
| Date: | August 2010 |
| Additional Information: | |
| Status: | Published |
| Publisher: | Ashgate, Gower |
| URI: | http://eprints.soton.ac.uk/id/eprint/79289 |
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