The role of the CEO and leadership branding-credibility not celebrity


Hodges, J and Higgs, M.J (2010) The role of the CEO and leadership branding-credibility not celebrity. In, Burke, Ronald J, Martin, Graeme and Cooper, Cary L (eds.) Corporate reputation: managing threats and opportunities. UK, Ashgate, Gower. (Pyschological and Behavioural Aspects of Risk).

Download

Full text not available from this repository.

Item Type: Book Section
Additional Information:
ISBNs: 9780566092053 (hardback)
Related URLs:
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 79289
Date Deposited: 24 Mar 2010
Last Modified: 27 Mar 2014 19:00
Publisher: Ashgate, Gower
URI: http://eprints.soton.ac.uk/id/eprint/79289

Actions (login required)

View Item View Item