Development of a design performance measurement matrix for improving collaborative design during a design process

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Description/Abstract

Purpose of this paper: the purpose of this paper is to investigate how to measure collaborative design performance and, in turn, improve the final design output during a design process, with a clear objective to develop a Design Performance Measurement (DPM) matrix to measure design project team members¹ design collaboration performances.

Design/methodology/approach: the methodology adopted in this research uses critical literature reviews, in-depth focus groups interviews and a questionnaire survey.

Findings: the main finding of this study is a DPM matrix that addresses five DPM indicators: efficiency, effectiveness, collaboration, management skill, and innovation, and 25 detailed DPM criteria. It was found that decision-making efficiency is the most important DPM criteria for collaborative design efficiency; plus delivering to the brief for effectiveness; clear team goal/objectives for collaboration; decision-making ability for management skill; and competitive advantage for innovation.

Research limitations/implications: as the present study was focused on exploring DPM during a design process, some key DPM criteria, which are not measurable during a design development process, were not included in this study. The proposed multi-feedback approach for DPM matrix implementation needs to be validated in future research.

Practical implications: the DPM matrix can be applied to support a design manager in measuring and improving collaborative design performance during a design process, by reviewing and modifying collaborative design development, identifying the design team strengths and weaknesses, improving team communication, and suggesting suitable responsive actions.

Original/values: the major contribution of this study is the investigation and development of a DPM matrix to measure collaborative design performance during a design process