Effectiveness of viral marketing via social networking sites

Papadopoulos, T. and Jayasekera, R. (2011) Effectiveness of viral marketing via social networking sites. In, Papadopoulou, P., Kanellis, P. and Martakos, D. (eds.) Social Computing Theory And Practice: Interdisciplinary Approaches. Hershey, USA, . (doi:10.4018/978-1-61692-904-6).


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Item Type: Book Section
Digital Object Identifier (DOI): doi:10.4018/978-1-61692-904-6
ISBNs: 9781616929046
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 80335
Accepted Date and Publication Date:
2011In press
Date Deposited: 24 Mar 2010
Last Modified: 31 Mar 2016 13:16
URI: http://eprints.soton.ac.uk/id/eprint/80335

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