Effectiveness of viral marketing via social networking sites
Papadopoulos, T. and Jayasekera, R. (2011) Effectiveness of viral marketing via social networking sites. In, Papadopoulou, P., Kanellis, P. and Martakos, D. (eds.) Social Computing Theory And Practice: Interdisciplinary Approaches. Hershey, USA, . (In Press). (doi:10.4018/978-1-61692-904-6).
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| Item Type: | Book Section |
|---|---|
| ISBNs: | 9781616929046 1616929057 9781616929053 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 80335 |
| Date Deposited: | 24 Mar 2010 |
| Last Modified: | 02 Mar 2012 12:02 |
| Contributors: | Papadopoulos, T. (Author) Jayasekera, R. (Author) Papadopoulou, P. (Editor) Kanellis, P. (Editor) Martakos, D. (Editor) |
| Date: | 2011 |
| Status: | In Press |
| URI: | http://eprints.soton.ac.uk/id/eprint/80335 |
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