How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education
Harrigan, Paul and Seligman, James (2010) How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education. In, The Academy of Marketing Conference 2010, Coventry, UK, 06 - 08 Jul 2010.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Related URLs: | |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 80382 |
| Date Deposited: | 24 Mar 2010 |
| Last Modified: | 02 Mar 2012 12:02 |
| Contributors: | Harrigan, Paul (Author) Seligman, James (Author) |
| Date: | 2010 |
| Status: | Unpublished |
| URI: | http://eprints.soton.ac.uk/id/eprint/80382 |
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