How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education


Harrigan, Paul and Seligman, James (2010) How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education. In, The Academy of Marketing Conference 2010, Coventry, UK, 06 - 08 Jul 2010.

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Item Type: Conference or Workshop Item (Paper)
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Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 80382
Date Deposited: 24 Mar 2010
Last Modified: 27 Mar 2014 19:03
URI: http://eprints.soton.ac.uk/id/eprint/80382

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