How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education
Harrigan, Paul and Seligman, James (2010) How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education. In, The Academy of Marketing Conference 2010, Coventry, UK, 06 - 08 Jul 2010.
Full text not available from this repository.
|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||University Structure - Pre August 2011 > School of Management
|Date Deposited:||24 Mar 2010|
|Last Modified:||27 Mar 2014 19:03|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
Actions (login required)