How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education
Harrigan, Paul and Seligman, James (2010) How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education. In, The Academy of Marketing Conference 2010, Coventry, UK, 06 - 08 Jul 2010.
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|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||University Structure - Pre August 2011 > School of Management
|Date Deposited:||24 Mar 2010|
|Last Modified:||02 Mar 2012 12:02|
|Contributors:||Harrigan, Paul (Author)
Seligman, James (Author)
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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