Effectiveness of viral marketing via social networking sites

Papadopoulos, T and Jayasekera, R (2011) Effectiveness of viral marketing via social networking sites. In, Papadopoulou, P, Kanellis, P and Martakos, D (eds.) Social Computing Theory and Practice: Interdisciplinary Approaches. , IGI Publishing. (doi:10.4018/978-1-61692-904-6).


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Item Type: Book Section
Digital Object Identifier (DOI): doi:10.4018/978-1-61692-904-6
ISBNs: 9781616929046 (hardback)
1616929057 (hardback)
Related URLs:
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 80499
Accepted Date and Publication Date:
2011In press
Date Deposited: 24 Mar 2010
Last Modified: 31 Mar 2016 13:17
URI: http://eprints.soton.ac.uk/id/eprint/80499

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