Effectiveness of viral marketing via social networking sites
Papadopoulos, T and Jayasekera, R (2011) Effectiveness of viral marketing via social networking sites. In, Papadopoulou, P, Kanellis, P and Martakos, D (eds.) Social Computing Theory and Practice: Interdisciplinary Approaches. , IGI Publishing. (In Press). (doi:10.4018/978-1-61692-904-6).
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| Item Type: | Book Section |
|---|---|
| ISBNs: | 9781616929046 (hardback) 1616929057 (hardback) 9781616929053 |
| Related URLs: | |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 80499 |
| Date Deposited: | 24 Mar 2010 |
| Last Modified: | 02 Mar 2012 11:43 |
| Contributors: | Papadopoulos, T (Author) Jayasekera, R (Author) Papadopoulou, P (Editor) Kanellis, P (Editor) Martakos, D (Editor) |
| Date: | 2011 |
| Status: | In Press |
| Publisher: | IGI Publishing |
| URI: | http://eprints.soton.ac.uk/id/eprint/80499 |
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