Random Component Threshold Models in a Customer Satisfaction Evaluation


Saei, Ayoub and Alimoradi, Soroush (2004) Random Component Threshold Models in a Customer Satisfaction Evaluation. Southampton, UK, Southampton Statistical Sciences Research Institute, 17pp. (S3RI Methodology Working Papers, (M04/06) ).

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Description/Abstract

The degree of customer satisfaction is measured on an ordinal scale in evaluating a customer opinion programme. Two random component threshold models are fitted to the results data. Estimation of the parameters in the models and variance components are given by residual maximum likelihood method. The predicted values of the probability of selecting a specific response category are given for all customers. A threshold is selected and customers are then divided into happy and unhappy groups.

Item Type: Monograph (UNSPECIFIED)
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Subjects: H Social Sciences > HA Statistics
Divisions: University Structure - Pre August 2011 > Southampton Statistical Sciences Research Institute
ePrint ID: 8179
Date Deposited: 11 Jul 2004
Last Modified: 27 Mar 2014 18:01
URI: http://eprints.soton.ac.uk/id/eprint/8179

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