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Networks of organisational learning and adaptation in retail TNCs

Networks of organisational learning and adaptation in retail TNCs
Networks of organisational learning and adaptation in retail TNCs
In this article we contribute to a growing body of literature concerned with the socio-cultural dynamics of learning and adaptation inside firms. Specifically, we apply a ‘competence-based’ view of the firm to a newly emerging breed of retail-industry transnational corporations (TNCs).
We situate these firms within the context of ‘relational networks’ and then consider – from a geographical perspective – the complex interplay between ‘extra-firm’ networks and ‘intra-firm’ networks, and between store-based learning and organizational adaptation. We argue that the competitiveness of the retail TNC increasingly rests upon its ability to adapt the portfolio of retail formats to different and rapidly changing business environments by mobilizing and blending knowledge from multiple locations. This, it is suggested, is leading to the emergence of a ‘reflexive’ or ‘hybridized’ model of retail globalization.
retail, firm, networks, corporations
1470-2266
1-23
Currah, Andrew
960de820-cf28-4d20-927e-19bb3cd51bda
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
Currah, Andrew
960de820-cf28-4d20-927e-19bb3cd51bda
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805

Currah, Andrew and Wrigley, Neil (2004) Networks of organisational learning and adaptation in retail TNCs. Global Networks, 4 (1), 1-23. (doi:10.1111/j.1471-0374.2004.00078.x).

Record type: Article

Abstract

In this article we contribute to a growing body of literature concerned with the socio-cultural dynamics of learning and adaptation inside firms. Specifically, we apply a ‘competence-based’ view of the firm to a newly emerging breed of retail-industry transnational corporations (TNCs).
We situate these firms within the context of ‘relational networks’ and then consider – from a geographical perspective – the complex interplay between ‘extra-firm’ networks and ‘intra-firm’ networks, and between store-based learning and organizational adaptation. We argue that the competitiveness of the retail TNC increasingly rests upon its ability to adapt the portfolio of retail formats to different and rapidly changing business environments by mobilizing and blending knowledge from multiple locations. This, it is suggested, is leading to the emergence of a ‘reflexive’ or ‘hybridized’ model of retail globalization.

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More information

Published date: January 2004
Keywords: retail, firm, networks, corporations

Identifiers

Local EPrints ID: 15541
URI: http://eprints.soton.ac.uk/id/eprint/15541
ISSN: 1470-2266
PURE UUID: c9432d07-69a9-4f3d-9e40-06d628e5df60
ORCID for Neil Wrigley: ORCID iD orcid.org/0000-0002-3967-5668

Catalogue record

Date deposited: 21 Apr 2005
Last modified: 16 Mar 2024 02:38

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Contributors

Author: Andrew Currah
Author: Neil Wrigley ORCID iD

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