Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers
Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers
While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leading UK food retailers to the tightening of retail land-use planning regulations; in doing so, this paper exposes a highly variable range of strategies that include store format adaptation, new format development, entry into new markets and more controversially the outright challenging of government regulation. The findings underline that although regulatory intervention can serve to restrict continued expansion, it can also encourage customer-focused innovation where well-established retail brands retain market focus but modify the shape of their ongoing growth
food retailing, brand management, retail planning, innovation
1967-1990
Wood, Steve
c21cde08-332e-4002-93e2-aad09a7f4ea9
Lowe, Michelle
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Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
October 2010
Wood, Steve
c21cde08-332e-4002-93e2-aad09a7f4ea9
Lowe, Michelle
ef0bda2e-3e2c-428f-9c0b-cc8551ff255e
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
Wood, Steve, Lowe, Michelle and Wrigley, Neil
(2010)
Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers.
The Service Industries Journal, 30 (12), .
(doi:10.1080/02642060903191124).
Abstract
While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leading UK food retailers to the tightening of retail land-use planning regulations; in doing so, this paper exposes a highly variable range of strategies that include store format adaptation, new format development, entry into new markets and more controversially the outright challenging of government regulation. The findings underline that although regulatory intervention can serve to restrict continued expansion, it can also encourage customer-focused innovation where well-established retail brands retain market focus but modify the shape of their ongoing growth
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Published date: October 2010
Keywords:
food retailing, brand management, retail planning, innovation
Organisations:
Geography, Management
Identifiers
Local EPrints ID: 169197
URI: http://eprints.soton.ac.uk/id/eprint/169197
ISSN: 0264-2069
PURE UUID: 1bef43ef-7246-440e-aff7-b6dbfb64b45e
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Date deposited: 13 Dec 2010 11:20
Last modified: 14 Mar 2024 02:34
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Author:
Steve Wood
Author:
Michelle Lowe
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