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Unconventional competition - drawing lessons from the military

Unconventional competition - drawing lessons from the military
Unconventional competition - drawing lessons from the military
We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek
to draw lessons from decision-making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the
military deals with unconventional competition
0810-9028
327-342
Ojiako, Udechukwu
ba4aa342-5408-48d7-b71d-8197388bbb80
Johnson, J.E.V.
6d9f1a51-38a8-4011-a792-bfc82040fac4
Chipulu, M.
12545803-0d1f-4a37-b2d2-f0d21165205e
Marshall, A.
93aa95a2-c707-4807-8eaa-1de3b994b616
Ojiako, Udechukwu
ba4aa342-5408-48d7-b71d-8197388bbb80
Johnson, J.E.V.
6d9f1a51-38a8-4011-a792-bfc82040fac4
Chipulu, M.
12545803-0d1f-4a37-b2d2-f0d21165205e
Marshall, A.
93aa95a2-c707-4807-8eaa-1de3b994b616

Ojiako, Udechukwu, Johnson, J.E.V., Chipulu, M. and Marshall, A. (2010) Unconventional competition - drawing lessons from the military. Prometheus, 28 (4), 327-342.

Record type: Article

Abstract

We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek
to draw lessons from decision-making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the
military deals with unconventional competition

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More information

Published date: December 2010

Identifiers

Local EPrints ID: 169439
URI: http://eprints.soton.ac.uk/id/eprint/169439
ISSN: 0810-9028
PURE UUID: e7574ebc-8503-4586-b331-19a700239494
ORCID for M. Chipulu: ORCID iD orcid.org/0000-0002-0139-6188
ORCID for A. Marshall: ORCID iD orcid.org/0000-0002-9789-8042

Catalogue record

Date deposited: 15 Dec 2010 09:58
Last modified: 08 Jan 2022 03:09

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Contributors

Author: Udechukwu Ojiako
Author: J.E.V. Johnson
Author: M. Chipulu ORCID iD
Author: A. Marshall ORCID iD

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