The superescritora Ángeles Mastretta: the strategies of a best-seller writer in projecting and maintaining (literary) superstardom
The superescritora Ángeles Mastretta: the strategies of a best-seller writer in projecting and maintaining (literary) superstardom
With the publication in 1985 of her best-seller Arrancame la vida, Angeles Mastretta was propelled into the literary limelight, and her next best-selling success, Mal de amores (1996), further bolstered her superstardom. While the intellectual conflict between literatura light and literatura difcil, which is at the heart of much of the negative reception of Mastretta's two novels, has been extensively researched, almost no academic studies exist on the strategies which the author has used in projecting and maintaining her superstardom. This article analyses this hitherto unexplored area by examining the role of publishers in the creation of Mastretta as a celebrity, the recent film adaptation of Arrancame la vida, Mastretta's blog site interventions, and her extensive media appearances. The construction of the literary icon/star as a cultural artefact examined here contributes to the budding field of stardom and fandom studies and the growing scholarly interest in the emerging canon of Mexican and Latin American writers in cyberspace.
mastretta, (literary) celebrity, fandom, blogging, mexican women writers
117-131
Lavery, Jane Elizabeth
d050c560-2005-4f27-bb70-c79f12f39e93
December 2010
Lavery, Jane Elizabeth
d050c560-2005-4f27-bb70-c79f12f39e93
Lavery, Jane Elizabeth
(2010)
The superescritora Ángeles Mastretta: the strategies of a best-seller writer in projecting and maintaining (literary) superstardom.
Journal of Iberian and Latin American Research, 16 (2), .
(doi:10.1080/13260219.2010.527286).
Abstract
With the publication in 1985 of her best-seller Arrancame la vida, Angeles Mastretta was propelled into the literary limelight, and her next best-selling success, Mal de amores (1996), further bolstered her superstardom. While the intellectual conflict between literatura light and literatura difcil, which is at the heart of much of the negative reception of Mastretta's two novels, has been extensively researched, almost no academic studies exist on the strategies which the author has used in projecting and maintaining her superstardom. This article analyses this hitherto unexplored area by examining the role of publishers in the creation of Mastretta as a celebrity, the recent film adaptation of Arrancame la vida, Mastretta's blog site interventions, and her extensive media appearances. The construction of the literary icon/star as a cultural artefact examined here contributes to the budding field of stardom and fandom studies and the growing scholarly interest in the emerging canon of Mexican and Latin American writers in cyberspace.
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Published date: December 2010
Keywords:
mastretta, (literary) celebrity, fandom, blogging, mexican women writers
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Local EPrints ID: 169755
URI: http://eprints.soton.ac.uk/id/eprint/169755
ISSN: 1326-0219
PURE UUID: b00782c9-272b-4ac3-ac36-9d07d6a21b3b
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Date deposited: 22 Dec 2010 11:20
Last modified: 14 Mar 2024 02:22
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