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Using mixed methods to design a web-based behavioural intervention to reduce transmission of colds and flu

Using mixed methods to design a web-based behavioural intervention to reduce transmission of colds and flu
Using mixed methods to design a web-based behavioural intervention to reduce transmission of colds and flu
This mixed methods study informed the development of our web-based intervention to reduce the risk of transmission of respiratory infections. Two qualitative studies examined 28 users’ responses to website materials, and elicited additional beliefs. A questionnaire study (N = 129) tested key intervention assumptions: that hand-washing is considered the most feasible preventive behaviour; behavioural determinants were related to behavioural intentions; beliefs related to hand-washing intentions and behaviour. Thematic analysis of the qualitative data revealed important issues, such as the belief that catching minor infections is beneficial to the immune system. The questionnaire results confirmed our assumptions, including hand-washing as the appropriate target behaviour.

health promotion, human influenza, internet, qualitative research, questionnaires
1461-7277
353-364
Yardley, L.
64be42c4-511d-484d-abaa-f8813452a22e
Miller, S.
448d724f-ce7d-4e8e-9ff1-e0255e995c77
Teasdale, E.
d3baaf5a-195c-49a9-afee-a934231571f9
Little, P.
1bf2d1f7-200c-47a5-ab16-fe5a8756a777
Yardley, L.
64be42c4-511d-484d-abaa-f8813452a22e
Miller, S.
448d724f-ce7d-4e8e-9ff1-e0255e995c77
Teasdale, E.
d3baaf5a-195c-49a9-afee-a934231571f9
Little, P.
1bf2d1f7-200c-47a5-ab16-fe5a8756a777

Yardley, L., Miller, S., Teasdale, E. and Little, P. (2011) Using mixed methods to design a web-based behavioural intervention to reduce transmission of colds and flu. Journal of Health Psychology, 16 (2), 353-364. (doi:10.1177/1359105310377538).

Record type: Article

Abstract

This mixed methods study informed the development of our web-based intervention to reduce the risk of transmission of respiratory infections. Two qualitative studies examined 28 users’ responses to website materials, and elicited additional beliefs. A questionnaire study (N = 129) tested key intervention assumptions: that hand-washing is considered the most feasible preventive behaviour; behavioural determinants were related to behavioural intentions; beliefs related to hand-washing intentions and behaviour. Thematic analysis of the qualitative data revealed important issues, such as the belief that catching minor infections is beneficial to the immune system. The questionnaire results confirmed our assumptions, including hand-washing as the appropriate target behaviour.

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More information

Published date: 7 October 2011
Keywords: health promotion, human influenza, internet, qualitative research, questionnaires
Organisations: Primary Care & Population Sciences

Identifiers

Local EPrints ID: 197215
URI: http://eprints.soton.ac.uk/id/eprint/197215
ISSN: 1461-7277
PURE UUID: 2f912995-da66-4b05-996c-60825d1e6a2a
ORCID for L. Yardley: ORCID iD orcid.org/0000-0002-3853-883X
ORCID for S. Miller: ORCID iD orcid.org/0000-0002-1949-5774

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Date deposited: 20 Sep 2011 13:58
Last modified: 18 Mar 2024 03:45

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Contributors

Author: L. Yardley ORCID iD
Author: S. Miller ORCID iD
Author: E. Teasdale
Author: P. Little

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