Taking the relationship to the next level: a comparison of how supporters converse with charities on Facebook and Twitter
Taking the relationship to the next level: a comparison of how supporters converse with charities on Facebook and Twitter
Social media provide a unique opportunity for charities to reach a large audience with whom they can engage in productive two-way conversations. This abstract reports findings from a study that seeks to determine the extent to which these conversations occur, and whether they differ between Facebook and Twitter. Differences arise showing that Facebook receives more conversations in response to the charities' own posts. However, on Twitter more comments are made per each engaged supporter, which could represent more unsolicited discussion that provides an alternative type of value.
271-272
Phethean, Christopher
270f7f09-f94e-4d74-bfbf-2f2700d1572f
Tiropanis, Thanassis
d06654bd-5513-407b-9acd-6f9b9c5009d8
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
23 June 2014
Phethean, Christopher
270f7f09-f94e-4d74-bfbf-2f2700d1572f
Tiropanis, Thanassis
d06654bd-5513-407b-9acd-6f9b9c5009d8
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa
(2014)
Taking the relationship to the next level: a comparison of how supporters converse with charities on Facebook and Twitter.
ACM Web Science Conference 2014 (WebSci14), , Bloomington, United States.
23 - 26 Jun 2014.
.
(doi:10.1145/2615569.2615648).
Record type:
Conference or Workshop Item
(Poster)
Abstract
Social media provide a unique opportunity for charities to reach a large audience with whom they can engage in productive two-way conversations. This abstract reports findings from a study that seeks to determine the extent to which these conversations occur, and whether they differ between Facebook and Twitter. Differences arise showing that Facebook receives more conversations in response to the charities' own posts. However, on Twitter more comments are made per each engaged supporter, which could represent more unsolicited discussion that provides an alternative type of value.
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paper_preprint.pdf
- Author's Original
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Published date: 23 June 2014
Venue - Dates:
ACM Web Science Conference 2014 (WebSci14), , Bloomington, United States, 2014-06-23 - 2014-06-26
Organisations:
Web & Internet Science
Identifiers
Local EPrints ID: 366609
URI: http://eprints.soton.ac.uk/id/eprint/366609
PURE UUID: bc4e6e6b-203d-405a-9a5c-dc8e5545617a
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Date deposited: 03 Jul 2014 13:39
Last modified: 15 Mar 2024 03:31
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Contributors
Author:
Thanassis Tiropanis
Author:
Lisa Harris
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