Woodward, David G. and Liu, Boris C.F. (1993) Investing in China: guidelines for success. Competition and Change, 26 (2), 83-89. (doi:10.1016/0024-6301(93)90139-7).
Abstract
This article seeks to investigate the success of China's open door policy and the part of U.K. corporations within it. By recounting organizational experiences, it hopes to provide some indications of best practice to be adopted in formulating and implementing strategies for penetrating the Chinese market.
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