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The impact of the Internet on marketing priorities in the financial services industry

The impact of the Internet on marketing priorities in the financial services industry
The impact of the Internet on marketing priorities in the financial services industry
This paper examines the impact of the Internet upon marketing dynamics within UK banks. It draws upon ongoing empirical research in the retail sector of the financial services industry to report some preliminary findings as to the nature of change that is taking place.
A number of marketing strategies are emerging that can be categorized along a continuum between evolutionary and revolutionary change. Hence there are likely to be implications for the way in which banks are organized and managed.
The preliminary conclusions however, indicate that established norms seem to be enduring and online banking innovations are not in themselves transforming business priorities in the industry in the way that early predictions might have had us believe.
1086-1718
11-18
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Coles, Anne-Marie
a4ec73b0-0ba7-4a21-a544-cf981fe08992
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Coles, Anne-Marie
a4ec73b0-0ba7-4a21-a544-cf981fe08992

Harris, Lisa and Coles, Anne-Marie (2004) The impact of the Internet on marketing priorities in the financial services industry. Strategic Change, 13 (1), 11-18. (doi:10.1002/jsc.659).

Record type: Article

Abstract

This paper examines the impact of the Internet upon marketing dynamics within UK banks. It draws upon ongoing empirical research in the retail sector of the financial services industry to report some preliminary findings as to the nature of change that is taking place.
A number of marketing strategies are emerging that can be categorized along a continuum between evolutionary and revolutionary change. Hence there are likely to be implications for the way in which banks are organized and managed.
The preliminary conclusions however, indicate that established norms seem to be enduring and online banking innovations are not in themselves transforming business priorities in the industry in the way that early predictions might have had us believe.

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Published date: January 2004

Identifiers

Local EPrints ID: 47197
URI: http://eprints.soton.ac.uk/id/eprint/47197
ISSN: 1086-1718
PURE UUID: ef524ae0-7cd1-4d0c-8911-63a81825e4a2

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Date deposited: 03 Aug 2007
Last modified: 15 Mar 2024 09:32

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Contributors

Author: Lisa Harris
Author: Anne-Marie Coles

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