Items where Division is "Faculty of Business and Law > School of Management > Marketing" and Year is 2011
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Molesworth, Mike, Nixon, Elizabeth and Scullion, Richard (eds.) (2011) The marketisation of higher education and the student as consumer, Abingdon, GB, Routledge
Freeman, Lynne and Greenacre, Luke (2011) An examination of socially destructive behaviors in group work. Journal of Marketing Education, 33, (1), 5-17. (doi:10.1177/0273475310389150).
Greenacre, Luke, Freeman, Lynne and Donald, Melissa (2011) Contrasting social network and tribal theories: an applied perspective. Journal of Business Research (doi:10.1016/j.jbusres.2011.12.015).
Harrigan, Paul and Hulbert, Bev (2011) How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education. Journal of Marketing Education (doi:10.1177/0273475311420234).
Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2011) Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach. Journal of Strategic Marketing (In Press).
Jenkins, R., Nixon, E. and Molesworth, M. (2011) 'Just normal and homely': the presence, absence and othering of consumer culture in everyday imagining. Journal of Consumer Culture, 11, (2), 261-281. (doi:10.1177/1469540511402446).
Jenkins, Rebecca and Molesworth, Mike (2011) Theorising the consumer imagination. In, 6TH EIASM Workshop on Interpretive Consumer Research, Odense, Denmark, 06 - 07 May 2011.
Krasonikolakis, Ioannis, Vrechopoulos, A. and Pouloudi, N. (2011) 3D retail store typology. In, 16th International Conference on Corporate and Marketing Communications, Athens, GR, 27 - 29 Apr 2011.
Krasonikolakis, Ioannis, Vrechopoulos, A. and Pouloudi, N. (2011) Retail store design classification in conventional and online (2D and 3D) environments. In, Proceedings of 6th Mediterranean Conference on Information Systems, Limassol, CY, 03 - 05 Sep 2011.
Krasonikolakis, Ioannis, Vrechopoulos, Adam and Pouloudi, Nancy (2011) Defining, applying and customizing store atmosphere in virtual reality commerce: back to basics? International Journal of E-Services and Mobile Applications, 3, (2), 59-72. (doi:10.4018/jesma.2011040104).
Molesworth, Mike, Jenkins, Rebecca and Eccles, Sue (2011) Love and Videogames: Negotiating Relationships with Cultural Ideals and Consumer Practices. Research in Consumer Behavior, 13, 145-162. (doi:10.1108/S0885-2111(2011)0000013012).
Muir, Jonathan and Reynolds, Nina (2011) Product deletion: a critical overview and empirical insight into this process. Journal of General Management, 37, (1), 5-30.
Petridou, M., Zeritis, D. and Krasonikolakis, Ioannis (2011) Traditional and online sales methods in book sector. [in special issue: Selected papers presented at the 8th Student Conference of Management Science and Technology] Astrolabos
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