Items where Division is "Faculty of Business and Law > School of Management > Marketing" and Year is 2012
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Watkins, Rebecca and Molesworth, Mike (2012) Attachment to digital virtual possessions in videogames. Research in Consumer Behaviour , 14, 153-170. (doi:10.1108/S0885-2111(2012)0000014012).
Molesworth, Mike and Denegri-Knott, Janice (eds.) (2012) Digital virtual consumption, New York, US, Routledge (Routledge Studies in Innovation, Organization and Technology).
Molesworth, Mike (2012) First person Shoppers: Consumer ways of seeing in videogames. In, Molesworth, Mike and Denegri-Knott, Janice (eds.) Digital Virtual Consumption. Abingdon, GB, Routledge. (Routledge Studies in Innovation, Organization and Technology).
Veglio , V (2012) The strategic importance of data mining analysis for customer-centric marketing strategies. In, Kaufmann, H.R and Ali Khan Panni, M.F (eds.) Customer Centric Marketing Strategies: Tools for Building Organizational Performance. Hershey, US, IGI Global Editor, 126-148. (Premier Reference Source). (doi:10.4018/978-1-4666-2524-2).
Conference or Workshop Item
Denegri-Knott, Janice and Molesworth, Mike (2012) DVC and the management of consumer desire. In, Academy of Marketing Conference, Southampton, UK, 02 - 05 Jul 2012.
Harris, Lisa (2012) Understanding digital literacy for higher education. In, LLAS E-Learning Symposium, Southampton, GB, 26 - 27 Jan 2012.
Woodhouse, Helen (2012) Epigraphy and urban communities in early Roman Baetica. [In two volumes]. University of Southampton, School of Humanities, Doctoral Thesis , 563pp.