Effective Learning and Teaching in Business and Management

Macfarlane, Bruce and Ottewill, Roger (eds.) (2001) Effective Learning and Teaching in Business and Management, London, Kogan Page, 208pp.


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Part A: Business and management education in context
1. Traditions and Tensions
2. Understanding learners
Part B: Preparing the agenda – the learning environment
3. Educational challenges
4. Aims, objectives and learning outcomes
5. Learning, teaching and assessment activities
6. Integration
7. Reflection and evaluation
Part C: Applying the principles
8. Business environment
9. Business organisation
10. Business ethics
11. International business
12. Strategic management
13. Marketing
14. Innovation and entrepreneurship
Part D: The way forward – maintaining the momentum
15. Anticipating the future
16. Professional development

Item Type: Book
ISBNs: 0749434481 (print)
Keywords: learning, teaching, business, management
ePrint ID: 11078
Date :
Date Event
Date Deposited: 13 Dec 2004
Last Modified: 16 Apr 2017 23:55
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/11078

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