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Effective Learning and Teaching in Business and Management

Macfarlane, Bruce and Ottewill, Roger (eds.) (2001) Effective Learning and Teaching in Business and Management, London, Kogan Page, 208pp.

Record type: Book


Part A: Business and management education in context
1. Traditions and Tensions
2. Understanding learners
Part B: Preparing the agenda – the learning environment
3. Educational challenges
4. Aims, objectives and learning outcomes
5. Learning, teaching and assessment activities
6. Integration
7. Reflection and evaluation
Part C: Applying the principles
8. Business environment
9. Business organisation
10. Business ethics
11. International business
12. Strategic management
13. Marketing
14. Innovation and entrepreneurship
Part D: The way forward – maintaining the momentum
15. Anticipating the future
16. Professional development

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Published date: 2001
Keywords: learning, teaching, business, management


Local EPrints ID: 11078
ISBN: 0749434481
PURE UUID: 691fcd1e-5bf6-4d5a-801e-cdd6fb458c5f

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Date deposited: 13 Dec 2004
Last modified: 17 Jul 2017 17:04

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Editor: Bruce Macfarlane
Editor: Roger Ottewill

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