Ottewill, Roger and Macfarlane, Bruce
Pedagogic challenges facing business and management educators: assessing the evidence
The International Journal of Management Education, 3, (3), .
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The main purpose of this paper is to report on the findings of a BEST-supported investigation into the pedagogic challenges faced by business and management educators. The views of those in the 'front line' of business and management education on the challenges they currently face were obtained by means of focus group discussions in six higher education institutions. The discussions were initiated using a technique known as pyramiding. From the evidence assembled by this means, three groups of challenges emerged. These related to:
* the motivation/expectations and diversity of students;
* the nature of the subject matter, and the extensive demands made by the need to keep up-to-date, balance theory and practice and ensure an integrated learning experience;
* the surroundings or context within which educatiors teach and provide learner support, at a time of increasing resorce constraints and pressure to enhance the quality and effectiveness of delivery methods.
On their own, none of these challenges can be regarded as unique to business and management. Collectively, however, they do foreground some of the principles that could inform the development of a distinctive business and management pedagogy.
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