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Monitoring and backtesting churn models

Lima, E., Mues, C. and Baesens, B. (2011) Monitoring and backtesting churn models Expert Systems with Applications, 38, (1), pp. 975-982. (doi:10.1016/j.eswa.2010.07.091).

Record type: Article


The evaluation of the relationship with the customer and related benefits has become a key point for a company’s competitive advantage. The development of customer churn models has increased over the years. However, these models tend to be complex and used on demand, being developed every time the customer analysis is requested. The main contribution of this article is to demonstrate how a backtesting framework can be used for churn evaluation, enabling the validation and monitoring process for the generated churn models.

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Published date: January 2011
Keywords: backtesting, data mining, churn, monitoring


Local EPrints ID: 162193
ISSN: 0957-4174
PURE UUID: bb396c7a-eca3-4888-9110-73b6ab0c7e21

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Date deposited: 18 Aug 2010 11:09
Last modified: 18 Jul 2017 12:32

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Author: E. Lima
Author: C. Mues
Author: B. Baesens

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