Case study - Tesco: from domestic operator to multinational giant
Lowe, Michelle and Wrigley, Neil (2010) Case study - Tesco: from domestic operator to multinational giant In, Johnson, Gerry, Whitington, Richard and Scholes, Kevin (eds.) Exploring Strategy. 9th Edition. London, GB, Pearson pp. 658-664.
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This case considers the emergence of Tesco plc as one of the world’s leading multinational retailers. In a remarkable 10-year period, Tesco has transformed itself from a purely domestic operator to a multinational giant – with subsidiaries in Europe, Asia and North America – and in 2009 had 64 per cent of its operating space outside the UK. Examining market entry into Asia in more detail, the case compares ‘success’ in Thailand and South Korea with ‘failure’ in Taiwan. It also considers ‘a high risk gamble’ in Tesco’s entry into the US market, long considered to be a graveyard of overambitious expansion by UK retailers
|Item Type:||Book Section|
|Date Deposited:||13 Dec 2010 10:26|
|Last Modified:||18 Apr 2017 03:32|
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