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Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers

Record type: Article

While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leading UK food retailers to the tightening of retail land-use planning regulations; in doing so, this paper exposes a highly variable range of strategies that include store format adaptation, new format development, entry into new markets and more controversially the outright challenging of government regulation. The findings underline that although regulatory intervention can serve to restrict continued expansion, it can also encourage customer-focused innovation where well-established retail brands retain market focus but modify the shape of their ongoing growth

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Citation

Wood, Steve, Lowe, Michelle and Wrigley, Neil (2010) Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers The Service Industries Journal, 30, (12), pp. 1967-1990. (doi:10.1080/02642060903191124).

More information

Published date: October 2010
Keywords: food retailing, brand management, retail planning, innovation
Organisations: Geography, Management

Identifiers

Local EPrints ID: 169197
URI: http://eprints.soton.ac.uk/id/eprint/169197
ISSN: 0264-2069
PURE UUID: 1bef43ef-7246-440e-aff7-b6dbfb64b45e
ORCID for Neil Wrigley: ORCID iD orcid.org/0000-0002-3967-5668

Catalogue record

Date deposited: 13 Dec 2010 11:20
Last modified: 18 Jul 2017 12:19

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