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Unconventional competition - drawing lessons from the military

Ojiako, Udechukwu, Johnson, J.E.V., Chipulu, M. and Marshall, A. (2010) Unconventional competition - drawing lessons from the military Prometheus, 28, (4), pp. 327-342.

Record type: Article


We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek
to draw lessons from decision-making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the
military deals with unconventional competition

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Published date: December 2010


Local EPrints ID: 169439
ISSN: 0810-9028
PURE UUID: e7574ebc-8503-4586-b331-19a700239494
ORCID for M. Chipulu: ORCID iD

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Date deposited: 15 Dec 2010 09:58
Last modified: 18 Jul 2017 12:19

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Author: Udechukwu Ojiako
Author: J.E.V. Johnson
Author: M. Chipulu ORCID iD
Author: A. Marshall

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