Chapter 10: Risk communication and pandemic influenza

Petts, Judith, Draper, Heather, Ives, John and Damery, Sarah (2010) Chapter 10: Risk communication and pandemic influenza In, Bennett, Peter, Calman, Kenneth, Curtis, Sarah and Fischbacher-Smith, Denis (eds.) Risk Communication and Public Health. Oxford, GB, Oxford Scholarship Online (doi:10.1093/acprof:oso/9780199562848.003.10).


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This chapter examines a risk scenario that could form one of the most significant communication challenges both nationally and globally: an influenza pandemic. A pandemic occurs when a new influenza strain emerges and spreads rapidly because people have no natural resistance to it. Drawing upon the evidence gathered from healthcare workers — who might plausibly have an enhanced understanding of the potential risks — the chapter considers how information and knowledge might be exchanged amongst the wider public. This should help in understanding how risk communication efforts might most effectively engage with people, before (as well as during) an outbreak. Before outlining this evidence, the characteristics of pandemic influenza that may impact on people's understanding, information needs, and response are summarized.

Item Type: Book Section
Digital Object Identifier (DOI): doi:10.1093/acprof:oso/9780199562848.003.10
Additional Information: Bennett, Peter (Editor), Head of Analysis for Health Protection, Department of Health, London, UK Calman, Kenneth (Editor), Chancellor, University of Glasgow, UK Curtis, Sarah (Editor), Professor of Health and Risk, Durham University, UK Fischbacher-Smith, Denis (Editor), Professor of Risk and Resilience, CHERR - Centre for Health, Environment and Risk Research, University of Glasgow, UK
ISBNs: 9780199562848 (print)
0199562849 (print)
Keywords: risk communication, pandemic, influenza, public health, healthcare workers

ePrint ID: 174727
Date :
Date Event
February 2010Published
Date Deposited: 16 Feb 2011 11:35
Last Modified: 18 Apr 2017 03:17
Further Information:Google Scholar

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