The CSR of MNC subsidiaries in developing countries: global, local, substantive or diluted
The CSR of MNC subsidiaries in developing countries: global, local, substantive or diluted
With the advent of globalization, the track record of multinational corporations (MNCs) has been mixed at best in relation to their Corporate Social Responsibility (CSR) involvement in developing countries. This article attempts to cross-fertilize insights from the business-society and international business political behavior literature streams to identify relevant dimensions and contingencies that can be used to analyze the CSR of MNCs in developing countries and the extent of standardization or localization of their strategies. The article makes use of the new theoretical framework in the context of an interpretive research methodology to examine the CSR orientations of a sample of MNC subsidiaries in Lebanon. The findings reveal patterns of global CSR being diffused to developing countries, but also being diluted along the way in view of specific subsidiary endowments and host market characteristics
181-200
Jamali, Dima
cddcdb14-bb36-4423-a766-0b1e1d7985ba
28 June 2010
Jamali, Dima
cddcdb14-bb36-4423-a766-0b1e1d7985ba
Jamali, Dima
(2010)
The CSR of MNC subsidiaries in developing countries: global, local, substantive or diluted.
Journal of Business Ethics, 93 (2), .
Abstract
With the advent of globalization, the track record of multinational corporations (MNCs) has been mixed at best in relation to their Corporate Social Responsibility (CSR) involvement in developing countries. This article attempts to cross-fertilize insights from the business-society and international business political behavior literature streams to identify relevant dimensions and contingencies that can be used to analyze the CSR of MNCs in developing countries and the extent of standardization or localization of their strategies. The article makes use of the new theoretical framework in the context of an interpretive research methodology to examine the CSR orientations of a sample of MNC subsidiaries in Lebanon. The findings reveal patterns of global CSR being diffused to developing countries, but also being diluted along the way in view of specific subsidiary endowments and host market characteristics
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Published date: 28 June 2010
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Local EPrints ID: 176959
URI: http://eprints.soton.ac.uk/id/eprint/176959
ISSN: 0167-4544
PURE UUID: e77389ce-295d-492c-9b84-cbfeeb66d4c3
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Date deposited: 14 Mar 2011 10:09
Last modified: 14 Mar 2024 02:41
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Author:
Dima Jamali
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