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Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach

Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2011) Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach Journal of Strategic Marketing

Record type: Article
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Accepted/In Press date: 2011
Organisations: Centre for Relational Leadership & Change

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Local EPrints ID: 177073
URI: http://eprints.soton.ac.uk/id/eprint/177073
ISSN: 0965-254X
PURE UUID: dbf87b57-1741-40df-9829-04b5d731c5f7

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Date deposited: 15 Mar 2011 14:13
Last modified: 18 Jul 2017 12:06

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Contributors

Author: Paul Harrigan
Author: Elaine Ramsey
Author: Patrick Ibbotson

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