Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach


Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2011) Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach Journal of Strategic Marketing

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Item Type: Article
ISSNs: 0965-254X (print)
Subjects:
Organisations: Centre for Relational Leadership & Change
ePrint ID: 177073
Date :
Date Event
2011Accepted/In Press
Date Deposited: 15 Mar 2011 14:13
Last Modified: 18 Apr 2017 02:41
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/177073

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