Database economy and transnational cinema
Studies In Australasian Cinema, 3, (2), . (doi:10.1386/sac.3.2.155/1).
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Digital or electronic cinemas are dependent on a global regime of standards covering such features as aspect ratios, colour gamuts, screen resolution, and compression-decompression algorithms. These standards are worked out by a variety of intersecting organisations representing a variety of interests. This paper argues that such standardisation is isomorphic with the convergence of biopolitical and commodity forms in an emergent political economy that can be described as a database economy. This infrastructure of standards and ordering principles constitutes an actually existing transnational public sphere. The paper discusses the possibilities for developing an alter-globalising pubic sphere in digital cinemas, testing three possible avenues: cinemas of the silent majority, new modes of distribution, and content-driven approaches. It concludes by asking whether vanguard practices of building new forms of cinema apparatus may be essential to the construction of alter-globalising transnational cinemas.
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