Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model
Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model
The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation
916-918
Association of Consumer Research
Tomaseti, Eva
53d284eb-e2c3-4206-bada-f0d70c07d78b
Ruiz, Salvador
dd80a72a-3821-4dc0-baf9-fc56bbf50506
Reynolds, Nina
43f998c7-5bb2-4f15-a7ec-45eaec50dcb8
October 2008
Tomaseti, Eva
53d284eb-e2c3-4206-bada-f0d70c07d78b
Ruiz, Salvador
dd80a72a-3821-4dc0-baf9-fc56bbf50506
Reynolds, Nina
43f998c7-5bb2-4f15-a7ec-45eaec50dcb8
Tomaseti, Eva, Ruiz, Salvador and Reynolds, Nina
(2008)
Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model.
McGill, Ann L. and Shavitt, Sharon
(eds.)
In Advances in Consumer Research.
Association of Consumer Research.
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation
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More information
Published date: October 2008
Venue - Dates:
Association for Consumer Research Conference, Port of Call, San Francisco, United States, 2008-09-30
Identifiers
Local EPrints ID: 179963
URI: http://eprints.soton.ac.uk/id/eprint/179963
PURE UUID: c76d4b28-90e4-41fc-8ee9-f49cfdc2fdd7
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Date deposited: 05 Apr 2011 08:12
Last modified: 10 Dec 2021 19:01
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Contributors
Author:
Eva Tomaseti
Author:
Salvador Ruiz
Author:
Nina Reynolds
Editor:
Ann L. McGill
Editor:
Sharon Shavitt
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