Tomaseti, Eva, Ruiz, Salvador and Reynolds, Nina,
Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model
McGill, Ann L. and Shavitt, Sharon (eds.)
In Advances in Consumer Research.
Association of Consumer Research., .
Full text not available from this repository.
The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation
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