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Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model

Tomaseti, Eva, Ruiz, Salvador and Reynolds, Nina, (2008) Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model McGill, Ann L. and Shavitt, Sharon (eds.) In Advances in Consumer Research. Association of Consumer Research., pp. 916-918.

Record type: Conference or Workshop Item (Paper)

Abstract

The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation

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More information

Published date: October 2008
Venue - Dates: Association for Consumer Research Conference, Port of Call, United States, 2008-10-01

Identifiers

Local EPrints ID: 179963
URI: http://eprints.soton.ac.uk/id/eprint/179963
PURE UUID: c76d4b28-90e4-41fc-8ee9-f49cfdc2fdd7

Catalogue record

Date deposited: 05 Apr 2011 08:12
Last modified: 18 Jul 2017 12:02

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Contributors

Author: Eva Tomaseti
Author: Salvador Ruiz
Author: Nina Reynolds
Editor: Ann L. McGill
Editor: Sharon Shavitt

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