Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model


Tomaseti, Eva, Ruiz, Salvador and Reynolds, Nina, (2008) Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model McGill, Ann L. and Shavitt, Sharon (eds.) In Advances in Consumer Research. Association of Consumer Research., pp. 916-918.

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Description/Abstract

The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation

Item Type: Conference or Workshop Item (Paper)
Venue - Dates: Association for Consumer Research Conference, Port of Call, United States, 2008-10-01
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ePrint ID: 179963
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Date Event
October 2008Published
Date Deposited: 05 Apr 2011 08:12
Last Modified: 18 Apr 2017 02:32
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/179963

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