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Research to develop a communications campaign to promote childsmile within local communities, stage 1: review of literature.

Record type: Monograph (Project Report)

NHS Health Scotland in partnership with Childsmile, commissioned the Institute of Social Marketing to design and implement research to inform the Childsmile communication strategy, including social marketing campaigns, designed to promote the Childsmile programme.

Two exercises were completed: a literature review and primary research with key stakeholders. This report comprises the review of literature.

Full text not available from this repository.

Citation

Holme, Ingrid, MacAskill, Susan and Eadie, Douglas (2009) Research to develop a communications campaign to promote childsmile within local communities, stage 1: review of literature. , Stirling, GB Childsmile, NHS Health Scotland 74pp.

More information

Published date: 2009

Identifiers

Local EPrints ID: 181997
URI: http://eprints.soton.ac.uk/id/eprint/181997
PURE UUID: 19303bbf-7b5e-40c3-8860-00eaad256afe

Catalogue record

Date deposited: 26 Apr 2011 12:43
Last modified: 18 Jul 2017 11:58

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Contributors

Author: Ingrid Holme
Author: Susan MacAskill
Author: Douglas Eadie

University divisions


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