e-Relationships for e-Readiness: culture and corruption in international e-B2B
e-Relationships for e-Readiness: culture and corruption in international e-B2B
The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
83-91
Berthon, P.
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Pitt, L.
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Berthon, J-P.
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Campbell, C.
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January 2008
Berthon, P.
3f474e08-80ff-47f0-8f99-8c2c3be97065
Pitt, L.
c847e956-c34f-432a-96ef-5a6b5758105d
Berthon, J-P.
a1dacc7c-8b30-4a7e-9a7b-103b35555503
Campbell, C.
6ea5910b-6462-4c14-8ff7-2b70ce0bc530
Berthon, P., Pitt, L., Berthon, J-P. and Campbell, C.
(2008)
e-Relationships for e-Readiness: culture and corruption in international e-B2B.
[in special issue: Global Marketing Effectiveness via Alliances and Electronic Commerce in Business-to-Business Markets]
Industrial Marketing Management, 37 (1), .
(doi:10.1016/j.indmarman.2007.06.014).
Abstract
The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
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e-pub ahead of print date: 7 November 2007
Published date: January 2008
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Local EPrints ID: 183759
URI: http://eprints.soton.ac.uk/id/eprint/183759
ISSN: 0019-8501
PURE UUID: 5f6e4387-f6ff-476f-a47b-9e11303cec62
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Date deposited: 04 May 2011 10:42
Last modified: 14 Mar 2024 03:05
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Author:
P. Berthon
Author:
L. Pitt
Author:
J-P. Berthon
Author:
C. Campbell
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