Berthon, P., Pitt, L., Berthon, J-P. and Campbell, C.
e-Relationships for e-Readiness: culture and corruption in international e-B2B
[in special issue: Global Marketing Effectiveness via Alliances and Electronic Commerce in Business-to-Business Markets]
Industrial Marketing Management, 37, (1), . (doi:10.1016/j.indmarman.2007.06.014).
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The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
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