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e-Relationships for e-Readiness: culture and corruption in international e-B2B

Berthon, P., Pitt, L., Berthon, J-P. and Campbell, C. (2008) e-Relationships for e-Readiness: culture and corruption in international e-B2B [in special issue: Global Marketing Effectiveness via Alliances and Electronic Commerce in Business-to-Business Markets] Industrial Marketing Management, 37, (1), pp. 83-91. (doi:10.1016/j.indmarman.2007.06.014).

Record type: Article


The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.

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e-pub ahead of print date: 7 November 2007
Published date: January 2008


Local EPrints ID: 183759
ISSN: 0019-8501
PURE UUID: 5f6e4387-f6ff-476f-a47b-9e11303cec62

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Date deposited: 04 May 2011 10:42
Last modified: 18 Jul 2017 11:55

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Author: P. Berthon
Author: L. Pitt
Author: J-P. Berthon
Author: C. Campbell

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